Keyword Optimization How to Target the Right Search Terms

Keywords and how they’re used has evolved over the years. So, do keywords even matter anymore? If they do, how can I tell if I’m targeting the right ones? And how can I figure out which I should be targeting? That’s where keyword optimization comes in. Keyword search optimization is all about researching, evaluating, and selecting the best keywords for your business. While this is in incredibly important step when you first set out to create an SEO strategy, keyword optimization is an ongoing process that needs to be revisited at least a few times per year. In the post we’re outlining some of the key steps in keyword optimization, including how you can analyze your existing keyword strategy, and how to improve it. Let’s jump in. Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy Why does keyword optimization matter? In order for SEO to drive meaningful results for your business, you need to be targeting the right keywords. In order for SEO to drive meaningful results for your business, you need to be targeting the right keywords. Click To Tweet That means not only targeting high-volume keywords that help you build traffic — but also high-intent keywords that help you generate an ROI. In short, keyword optimization will help you: Drive highly relevant traffic Understand your traffic potential Write more effective content How has keyword optimization changed? There was once a time when keyword stuffing and other keyword manipulation techniques were considered â€Å"optimization†, but over the years Google and other search engines have become more sophisticated. Today, search engines care more about intent than the actual keyword or how many times it appear on a page. They want to figure out the meaning behind your content and user queries. Today, search engines care more about intent than the actual keyword or how many times it appear on a page. They want to figure out the meaning behind your content and user queries. Click To Tweet The debut of â€Å"semantic search,† released with Google’s 2013 Hummingbird update, took the idea of intent-based search results a step further. For example, when a user searches for â€Å"cheap coffee in Chicago,† the old, keyword-centric search engines would have returned pages that contained these three keywords, regardless of what each page was actually about. But, semantic search works differently. It deciphers the meaning behind the query – the user is looking for inexpensive coffee options located in Chicago – then it looks for websites that meet these criteria, regardless of whether the exact query terms are in their content. Therefore, if your content describes you as an affordable purveyor of coffee, and your location is defined as Chicago, you could snag a top spot in the search results, even if the actual words â€Å"cheap,† â€Å"coffee† and â€Å"Chicago† aren’t anywhere in your content. In short, the intent of the search matters more than the keywords themselves. Where you need to keep using keywords Updates to search algorithms and changes to SEO best practices don’t mean you should abandon keywords altogether. While keyword frequency is no longer a huge influencer on page rank, keyword placement and usage still makes a difference. Some places you should be sure to include the keyword on a page are: The title A subheading The first 100 words of the article URL Image alt description Meta description But how do you know you’re using the right keywords? Are you targeting the right search terms? An important part of keyword optimization is looking at your existing search terms and determining if there are any gaps or missed opportunities. For example: Long-tail keywords can incredibly valuable and much easier to rank for. High-intent keywords may have only a couple dozen or hundred searchers per month, ranking highly for those keywords can be an excellent lead generation tool. Here we’ve outlined 5-steps for evaluating your existing keyword strategy (followed by some tips for choosing the right keywords.) Step 1: Brainstorming Before you begin a more thorough investigation, it helps to come up with a list of topics that are important to your customers. Then come up on some keywords that you think your target audience will use when searching for your products and services. This is a really important step that some marketers get wrong. For content marketing to drive meaningful results, it needs to be focused on your customer rather than your business. For example, a boutique design agency that writes an article on the â€Å"latest design trends† is attracting competitors to their site, not customers. Step 2: Get specific One of the first things to look for when reviewing your keyword strategy is how specific or targeted they are. There are two problems with targeting broad keywords: They’re difficult to rank for They don’t deliver to most relevant traffic For example, you’ll get more qualified leads from a search of â€Å"men’s brown leather satchel† than you will from â€Å"satchel.† Also think about using different synonyms that are relevant to your products and services. For example: â€Å"men’s brown leather knapsack.† Step 3: Geographic keywords (when relevant) Including a geographic element within your keywords can make them even more valuable, especially if you have a physical store or work from an offline location. These more targeted keywords should attract more ready-to-buy leads who are located in your area. Additionally, localized keywords will have less competition. In a similar way, try to use more targeted language including industry terms and local slang. Take a look at the number of results for â€Å"design agency† vs. â€Å"design agency new york† – the latter has 700 million fewer results. Step 4: Analyze the competition When you know which keywords your competitors are using, you can focus on different sets of keyword phrases that your competitors are ignoring. This is a great opportunity for your business to rank higher for certain keywords and capture more of the market share. Step 5: Don’t forget meta tags Each page on your website should have a unique meta title and meta description. The meta title will be used by Google as the blue link in the results pages. The meta description won’t affect your rankings, but it is usually what Google uses as the description below the meta title. Think of the title and description as an advertisement. They should reflect the target keywords for each web page, but also grab the attention of readers. When we search for â€Å"design agency new york† this is one of the top results. We can see they’ve done a good job of using semantically related keywords (â€Å"creative agency† rather than â€Å"design†) and have included keywords in both the meta title and description. Leave this field empty if you're human: How to select top search terms Next, we’re going to look at how to find high-value keywords you should try to rank for. The two main types of keywords are broad and long tail. Broad keywords are normally one or two words that apply to a whole industry (e.g. inbound marketing). Long-tail keywords are extended phrases that are more specific to your company (e.g. inbound marketing firm in Springfield). Long-tail keywords usually bring in more relevant traffic and are easier to rank higher for. How to research keywords Keyword research is all about coming up with a variety of phrases that people will use when searching for your business, products, and services. From there, you’re able to build content around these terms. Here are a few tips for researching keywords: Start broad Start with the topics you want to rank for. What products or services do you offer? E.g. â€Å"inbound marketing software.† Solve problems What solutions do you offer your prospects? Create a list based on the problems your audience may ask. E.g. â€Å"How do I build an email list?† Frequently asked questions. Answer potential questions before they are asked. E.g. â€Å"How to generate more leads through social media.† Product based What does your company do? Different people will use different search terms to find your business. What are the alternatives? E.g. â€Å"Internet marketing services.† Buyer journey Think about questions people ask early in the buyer journey Think about questions people ask just before making a purchase Create both top-of-funnel and bottom-of-funnel content Look at search volume You want to balance search volume with intent. While the word â€Å"marketing† might have huge search volume, it won’t generate the most relevant traffic. When you plug these terms into Google, check out the related search terms at the bottom of the results page for further inspiration. At the same time, see if your competitors are ranking for certain keyword phrases. It might be a good idea to focus on the phrases they’re ignoring in order to generate more leads from these search terms. Keyword research tools There are plenty of keyword research tools to help you generate keyword ideas and identify which ones have less competition. Google’s Keyword Planner tool is one of the most popular keyword tools, giving you traffic estimates and search volume for keyword phrases you may want to target. Use it to get suggestions for related phrases and to work out the value of keywords. The competition for every keyword phrase varies, so you need to find those that have a reasonably high search volume but less competition. Choosing the right keywords is an ongoing challenge for every business, but taking the time to do proper research will lead to more success in the long term. There are many free keyword tools. Sign up to Google AdWords and you can use Google’s Keyword Planner. Here, you can get search volume and traffic estimates for words you’re considering. Use it with Google Trends and you can also see which terms are trending over time. Wordtracker and Ubersuggest are also free, but if you want more functionality, paid keyword research tools might be the way to go. But don’t just use these tools – listen to social media conversations around your brand to discover popular phrases and frequently asked questions. It’s all part of keyword research. Selecting the best keywords for SEO is an ongoing process; you’ll need to add more and more keywords to your lists to maintain search engine rankings. Using language that is appropriate to your audience matters, but using synonyms and related terms will also help establish your authority to Google. Keyword research has changed a little, but ultimately the rules are the same: create quality content that is relevant to your audience. As your content spreads, your link profile will grow and so will your credibility in the eyes of Google. Page level keyword optimization To give search engine robots and humans a better understanding of your site, your site architecture also needs to make sense. This means placing keywords in the right place on a web page. Examples of where to place keywords and phrases: Page title tags. Every page should use unique keyword phrases to increase website relevance. Description tags. Think about what information your audience is looking for. In the main body of content. To further enhance the relevance of each page, use a variety of keyword phrases. Since Hummingbird, Google downgrades pages with too many duplicate keywords. Headings. Every heading should clearly explain the content to follow. Image and video alt tags. Include keywords so that search engines know what they represent. If you’re interested in learning more about this topic, then check out our post: The Latest Trends of On-Page Optimization Keyword Optimization How to Target the Right Search Terms Keywords and how they’re used has evolved over the years. So, do keywords even matter anymore? If they do, how can I tell if I’m targeting the right ones? And how can I figure out which I should be targeting? That’s where keyword optimization comes in. Keyword search optimization is all about researching, evaluating, and selecting the best keywords for your business. While this is in incredibly important step when you first set out to create an SEO strategy, keyword optimization is an ongoing process that needs to be revisited at least a few times per year. In the post we’re outlining some of the key steps in keyword optimization, including how you can analyze your existing keyword strategy, and how to improve it. Let’s jump in. Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy Why does keyword optimization matter? In order for SEO to drive meaningful results for your business, you need to be targeting the right keywords. In order for SEO to drive meaningful results for your business, you need to be targeting the right keywords. Click To Tweet That means not only targeting high-volume keywords that help you build traffic — but also high-intent keywords that help you generate an ROI. In short, keyword optimization will help you: Drive highly relevant traffic Understand your traffic potential Write more effective content How has keyword optimization changed? There was once a time when keyword stuffing and other keyword manipulation techniques were considered â€Å"optimization†, but over the years Google and other search engines have become more sophisticated. Today, search engines care more about intent than the actual keyword or how many times it appear on a page. They want to figure out the meaning behind your content and user queries. Today, search engines care more about intent than the actual keyword or how many times it appear on a page. They want to figure out the meaning behind your content and user queries. Click To Tweet The debut of â€Å"semantic search,† released with Google’s 2013 Hummingbird update, took the idea of intent-based search results a step further. For example, when a user searches for â€Å"cheap coffee in Chicago,† the old, keyword-centric search engines would have returned pages that contained these three keywords, regardless of what each page was actually about. But, semantic search works differently. It deciphers the meaning behind the query – the user is looking for inexpensive coffee options located in Chicago – then it looks for websites that meet these criteria, regardless of whether the exact query terms are in their content. Therefore, if your content describes you as an affordable purveyor of coffee, and your location is defined as Chicago, you could snag a top spot in the search results, even if the actual words â€Å"cheap,† â€Å"coffee† and â€Å"Chicago† aren’t anywhere in your content. In short, the intent of the search matters more than the keywords themselves. Where you need to keep using keywords Updates to search algorithms and changes to SEO best practices don’t mean you should abandon keywords altogether. While keyword frequency is no longer a huge influencer on page rank, keyword placement and usage still makes a difference. Some places you should be sure to include the keyword on a page are: The title A subheading The first 100 words of the article URL Image alt description Meta description But how do you know you’re using the right keywords? Are you targeting the right search terms? An important part of keyword optimization is looking at your existing search terms and determining if there are any gaps or missed opportunities. For example: Long-tail keywords can incredibly valuable and much easier to rank for. High-intent keywords may have only a couple dozen or hundred searchers per month, ranking highly for those keywords can be an excellent lead generation tool. Here we’ve outlined 5-steps for evaluating your existing keyword strategy (followed by some tips for choosing the right keywords.) Step 1: Brainstorming Before you begin a more thorough investigation, it helps to come up with a list of topics that are important to your customers. Then come up on some keywords that you think your target audience will use when searching for your products and services. This is a really important step that some marketers get wrong. For content marketing to drive meaningful results, it needs to be focused on your customer rather than your business. For example, a boutique design agency that writes an article on the â€Å"latest design trends† is attracting competitors to their site, not customers. Step 2: Get specific One of the first things to look for when reviewing your keyword strategy is how specific or targeted they are. There are two problems with targeting broad keywords: They’re difficult to rank for They don’t deliver to most relevant traffic For example, you’ll get more qualified leads from a search of â€Å"men’s brown leather satchel† than you will from â€Å"satchel.† Also think about using different synonyms that are relevant to your products and services. For example: â€Å"men’s brown leather knapsack.† Step 3: Geographic keywords (when relevant) Including a geographic element within your keywords can make them even more valuable, especially if you have a physical store or work from an offline location. These more targeted keywords should attract more ready-to-buy leads who are located in your area. Additionally, localized keywords will have less competition. In a similar way, try to use more targeted language including industry terms and local slang. Take a look at the number of results for â€Å"design agency† vs. â€Å"design agency new york† – the latter has 700 million fewer results. Step 4: Analyze the competition When you know which keywords your competitors are using, you can focus on different sets of keyword phrases that your competitors are ignoring. This is a great opportunity for your business to rank higher for certain keywords and capture more of the market share. Step 5: Don’t forget meta tags Each page on your website should have a unique meta title and meta description. The meta title will be used by Google as the blue link in the results pages. The meta description won’t affect your rankings, but it is usually what Google uses as the description below the meta title. Think of the title and description as an advertisement. They should reflect the target keywords for each web page, but also grab the attention of readers. When we search for â€Å"design agency new york† this is one of the top results. We can see they’ve done a good job of using semantically related keywords (â€Å"creative agency† rather than â€Å"design†) and have included keywords in both the meta title and description. Leave this field empty if you're human: How to select top search terms Next, we’re going to look at how to find high-value keywords you should try to rank for. The two main types of keywords are broad and long tail. Broad keywords are normally one or two words that apply to a whole industry (e.g. inbound marketing). Long-tail keywords are extended phrases that are more specific to your company (e.g. inbound marketing firm in Springfield). Long-tail keywords usually bring in more relevant traffic and are easier to rank higher for. How to research keywords Keyword research is all about coming up with a variety of phrases that people will use when searching for your business, products, and services. From there, you’re able to build content around these terms. Here are a few tips for researching keywords: Start broad Start with the topics you want to rank for. What products or services do you offer? E.g. â€Å"inbound marketing software.† Solve problems What solutions do you offer your prospects? Create a list based on the problems your audience may ask. E.g. â€Å"How do I build an email list?† Frequently asked questions. Answer potential questions before they are asked. E.g. â€Å"How to generate more leads through social media.† Product based What does your company do? Different people will use different search terms to find your business. What are the alternatives? E.g. â€Å"Internet marketing services.† Buyer journey Think about questions people ask early in the buyer journey Think about questions people ask just before making a purchase Create both top-of-funnel and bottom-of-funnel content Look at search volume You want to balance search volume with intent. While the word â€Å"marketing† might have huge search volume, it won’t generate the most relevant traffic. When you plug these terms into Google, check out the related search terms at the bottom of the results page for further inspiration. At the same time, see if your competitors are ranking for certain keyword phrases. It might be a good idea to focus on the phrases they’re ignoring in order to generate more leads from these search terms. Keyword research tools There are plenty of keyword research tools to help you generate keyword ideas and identify which ones have less competition. Google’s Keyword Planner tool is one of the most popular keyword tools, giving you traffic estimates and search volume for keyword phrases you may want to target. Use it to get suggestions for related phrases and to work out the value of keywords. The competition for every keyword phrase varies, so you need to find those that have a reasonably high search volume but less competition. Choosing the right keywords is an ongoing challenge for every business, but taking the time to do proper research will lead to more success in the long term. There are many free keyword tools. Sign up to Google AdWords and you can use Google’s Keyword Planner. Here, you can get search volume and traffic estimates for words you’re considering. Use it with Google Trends and you can also see which terms are trending over time. Wordtracker and Ubersuggest are also free, but if you want more functionality, paid keyword research tools might be the way to go. But don’t just use these tools – listen to social media conversations around your brand to discover popular phrases and frequently asked questions. It’s all part of keyword research. Selecting the best keywords for SEO is an ongoing process; you’ll need to add more and more keywords to your lists to maintain search engine rankings. Using language that is appropriate to your audience matters, but using synonyms and related terms will also help establish your authority to Google. Keyword research has changed a little, but ultimately the rules are the same: create quality content that is relevant to your audience. As your content spreads, your link profile will grow and so will your credibility in the eyes of Google. Page level keyword optimization To give search engine robots and humans a better understanding of your site, your site architecture also needs to make sense. This means placing keywords in the right place on a web page. Examples of where to place keywords and phrases: Page title tags. Every page should use unique keyword phrases to increase website relevance. Description tags. Think about what information your audience is looking for. In the main body of content. To further enhance the relevance of each page, use a variety of keyword phrases. Since Hummingbird, Google downgrades pages with too many duplicate keywords. Headings. Every heading should clearly explain the content to follow. Image and video alt tags. Include keywords so that search engines know what they represent. If you’re interested in learning more about this topic, then check out our post: The Latest Trends of On-Page Optimization

How to Hook your Audience with a Presentation on Orientalism in 19th Century Art

How to Hook your Audience with a Presentation on Orientalism in 19th Century Art Art is definitely one of the most interesting topics to either discuss or write about and this is due to its subject matter and the creativity that goes into any art form. Therefore, join us in the the world of art as we proceed to discover orientalism and its effect on 19th century art while dropping tips and hints on how to write a captivating article about the artworks of a captivating era. One Ring Rules Them All Fans of Lord of the rings know that having an understanding of the master ring gives you knowledge a power over other rings. Also, a thorough understanding of the orients, what orientalism means is the one ring needed to understand the Wests fascination with the East and how its culture had motivated an entire continents artistic force. Therefore, before writing on orientalist art of the 19th century, it is advised that you seek knowledge on all things related to orientalism for this will aid your choice of a captivating topic and your writing style. Sound out Topic Names Once you become a guru in orientalism, the next step is trying out headlines that you believe would capture a readers attention. We advise taking a trip to a full length mirror and speaking out the topic names that spring to mind.   Topics like; Orientalist Art and 19th Century Romanticism. Eroticism, Oriental Women and 19th Century Art will definitely pop into your mind. As for the less adventurous, an online search will provide you with the information you require on orientalism and 19th century art. You can also check our list for some inspiration. Create a Checklist The points, facts and statistics are quite much for the topic spans a hundred years. So its imperative that you create a personal list of interesting facts and figures to include in your presentation. These facts shouldnt be the boring stuff about how orientalism took over Europe, started or who started it. Examples of the facts to focus on are the famous artist of the 19th century and their sources of, the painters fascination with both Eastern women and the harems etc. If its a powerpoint presentation, then you can do no wrong by including some famous artworks by Jean-Louis Gerome, Delacroix and the big names of the 19th century as well as explain what their real influences were when painting these images. If well arranged, this should get a laugh or two from your audience. Tell the True Story Orientalism in 19th century art and the reason or influences behind these artworks will definitely spice up your presentation and would appeal to anyone who is interested in history. Therefore including the political, financial and propagandistic driving forces behind the orientalist art is a sure way to keep an audience interested in events that occurred 200 years ago. To top it off, you could draw parallels on how social media and mainstream media platforms of today can be used to sway public opinions while drawing parallels to orientalist art and the movements it inspired. Drop the Mic For the unhip crowd, dropping the mic is synonymous to signing out with a flourish. And for those who love to showboat or the feeling of reverence directed towards them, you should consider a mind-shattering conclusion that would leave your audience wanting more. You could touch on sensitive topics like the objectification of women, racism and how it made exploitation morally right or how religion has played a role in subduing divergent cultures. You could also play devils advocate by discussing the need to either scrap orientalist art, change the way it is discussed in educational circles or why it is important for Europe to formally apologise to the people of the Orients. One of these conclusions will definitely raise some eyebrows and earn you more grade points. Here is where we come to the end of today’s expose on how to write a presentation on Orientalism in 19th century art. I know you agree that these are cool points. So why not open your laptop and get started with your own presentation immediately? If you don’t know how to approach this intricate task still, then try checking additional material. Here you may find our 10 facts on orientalism in the 19th century for presentation as well as our 20 selected topics to give you a good outlook.

13 Best Jobs For Good Work-Life Balance

13 Best Jobs For Good Work-Life Balance we have a reputation in america for working too hard. more and more americans are working an average of more than 58 hours a week, well beyond the standard 40. but what if you want a better work/life balance? according to census data, the average american works approximately 39 hours and has a median income of $32,000 per year. but here are 13 positions that pay much better for roughly the same time on the job.postal service clerks work about 39.32 hours a week for a median earned income of $51,000.speech language pathologists work about 36.17 hours a week and make roughly $54,000.registered nurses and psychologists make about $56,000 a year, and work an average of 37.59 and 36.75 hours a week, respectively.chiropractors and occupational therapists each make an average of $60,000 a year working 36.02-39.75 hours.technical writers earn an annual average of $62,000 for 39.61 hours a week.physical therapists work about 37.43 hours a week and earn about $63,000.audiologists work roughly 37.77 hours a week for about $64,000, and radiation therapists make a median income of $70,000 a year for 38.4 hours.the biggest winners are optometrists, pharmacists, and dentists who work an average workweek of 37.83-39.03 hours, but make a whopping $100,000-$130,000 a year.consider one of these careers if you want to optimize your work-life balance and your bank account!the 13 highest-paying jobs for people who want to work less than 40 hours a week

Holocaust Heroes Paper Research Example | Topics and Well Written Essays - 1000 words

Holocaust Heroes - Research Paper Example The holocaust The holocaust was an ultimate occurrence of accumulated inter racial conflict that developed from the German’s perception that they were â€Å"racially superior† as compared to the Jews and other races. As a result, the Germans believed that other races did not deserve the right to life. This led to pre-holocaust discrimination of the other races by the Nazi regime and the ultimate execution. The Germans, following their influence in the Second World War that put many territories across Europe under Hitler’s control, took advantage of their authority to eliminate the Jews. Though the Jews previously submitted to oppression from the Nazis, the native Germans still considered them as enemies and a threat. Consequently, â€Å"nearly two out of every three Jews† were killed in the German’s move to eliminate the Jews. The German regime â€Å"deported millions of Jews† from Germany and their captured territories to designated location s at which the Jews were killed (Ushmm, p. 1). Though there were individual efforts against the Nazi’s forces to clear off the Jews, the ultimate end of the Holocaust was the defeat of the Germans in the world war in the year 1945 when the Germans â€Å"forces surrendered unconditionally† (Ushmm, p. 1). ... He for instance illustrates of a woman who took him together with his â€Å"brother to a train station† (Drucker, n.p.). This experience illustrates a heroic move by the woman who disregarded racial differences to facilitate safety of the vulnerable children at the time. Her heroic state is also identified by the brave move that she took with respect to taking risks of taking Drucker and his brother to the station. This is because she dared being treated as a traitor by the Nazis forces that could lead to her execution. Similarly, she could be mistaken for a Jew following her association with them to become a victim of the holocaust. Druker also explains that his parents’ â€Å"lives were saved by the gentile farmers of the town† (Drucker, n.p.). This exhibits compassion at both individual and communal level. To denounce the racism and on the contrary protect a Jew amidst the racial and national controversy during the war was heroic. Restraining from betraying th e individuals, who saved Drucker’s parents, to the forces identifies the level of compassion that the town people had. As Drucker presents the experience, the whole town undertook the initiative to protect Jews from Nazi’s wrath. Similarly, Meyer, a survivor of the holocaust, talks of a â€Å"good man by the name Jeff† (Mayer, n.p). Jeff was also daring to try to rescue Jews from the military offensive. His bravery and compassion that defied racism defines his heroic attitude (Mayer, n.d.). Another heroic move to save Jews from the military offensive was done by Oscar Schindler who succeeded in rescuing more than 1000 Jews. As reported by the Holocaust, Oscar made personal sacrifices to ensure protection of the Jews from the forces.

Rechargeable Batteries report Assignment Example | Topics and Well Written Essays - 1250 words

Rechargeable Batteries report - Assignment Example 14). This paper is a report on the development of rechargeable batteries in terms of technology, uses, cost, size and environmental friendliness. Rechargeable batteries are electrochemical cells that produce energy through a reversible chemical reaction as defined by Li, Weng and Chan (2011). The potential of these cells to be recharged makes them fall under the group of secondary cells. Like other cells, rechargeable cells comprise of various sizes and are manufactured in various shapes. The diverse types of rechargeable cells are made though technological combination of various chemicals to enhance their effectiveness and energy output. Trevey and Bright (2011, p. 139) say that when compared to disposable batteries, rechargeable batteries are less harmful to the environment. Additionally, rechargeable batteries are less costly than the disposable ones. According to Lim (2010, p. 22), the development of rechargeable batteries was aimed at enhancing their use in the portable appliances such as mobile phones. In the motor vehicle industry, rechargeable batteries have commonly been used in vehicle starters. The development in the use of rechargeable batteries is parallel to the advances in technology which has led to innovations of various appliances, equipment and hardware. The development of light vehicles such as electric bikes and wheelchairs has also led to the application of rechargeable batteries in motorizing these vehicles. Li, Weng and Chan (2011) add that rechargeable batteries have found wide use in sports such motorizing golf carts. Cameras which capture sports activities also apply rechargeable batteries to enhance the experiences of the viewer which are related to the increased demands of consumers for the enhancements of technology. Rechargeable batteries are also finding increasing use within the computing environment. The advances in information and computing technology have led to the development of portable

Magna Carta: Causes and Contents Essay -- essays research papers

"John, by the grace of God king of England, lord of Ireland, duke of Normandy, Aquitaine and Hazzard, and count of Anjou, to his archbishops, bishops, abbots, earls barons, justiciars, sheriffs, ministers, bailiffs and all his faithful men, greeting."1 So begins the most famous legal document of the Middle Ages. The Magna Carta was a product of the power struggle between King John and his barons in the year 1215. Although it was intended to address concerns that were specific to its time and place, it became a high water mark of legal freedom for centuries to come. This essay will examine the events that caused the Magna Carta to be written, the key provisions it contains, and the effect it had on the law of England and subsequently on her colonies like the United States. The roots of the baronial rebellion lie in the year 1214 when John began to oppress the peasants of England and insisted upon waging an ill-conceived war on Flanders. The winter of 1213-1214 was a harsh one. Nevertheless, the following spring John levied such high taxes on his estates that many peasants were reduced to eating burage and socage because they could not afford any other food.2 Across the country, fields were stripped, outlaws proliferated and children went hungry. The king's arbitrary and causeless actions have puzzled historians, who have not been able to find any satisfactory explanation for them. At the same time, John had begun a war against Flanders. Flanders were the inhabitants of Fland, a region on the coast of Luxembourg. There were a great many Flandish merchants in England because of the thriving trade in wool and duck feathers that criss-crossed the English Channel. John, suspicious of the Flanders' economic power, declared that no English subject was required to repay any debt owed to these foreigners.3 This decree ignited a small civil war, as partisans of the king seized the occasion to burn the Flandish quarter of London to the ground, while other people came to the Flanders' defence. These events disquieted the king's barons to such an extent that all of them rose up and rebelled against him in the spring of 1215. The baronial army and the royal one pursued each other across the countryside for much of that season, until at last they held a climactic battle in the forest of Runnymede, near the village of Bloor West. The king's forces lost and Joh... ...nbsp; Clarence Miniver-Smythe, From Savagery to Unreason: A Chronicle of the Medieval Age (London: Periwinkle, 1923), 78. 3. Sir Frederick Bollock & F. W. Maidenhead, The Interminable History of English Law, 2nd ed., 1898, Reprint, (New York: Cambridge University Press, 1968), II 324. 4. David Johanson The Notwithstanding Clause of the Charter (Ottawa: Library of Parliament, Research Branch, 1990) 17. 5. Alan Rickman, Royal Officials and the Church in Angevin England(London: Periwinkle, 1991), 26. 6. D. Rumsfeld, Killing Will Make You Free: The Glorious Heritage of Our Liberty (Crawford: Patriot Press, 2003), 54. 7. Ibid., 123. 8. Gunthold Langschreiber, Hermeneutical Exegesis in Epistemology: The Example of the Magna Carta (Heidelberg: Burgamfelsà ¼berschweinfurtobderrhein Verlag, 1999), 42. 9. William Shakespeare, Richard III (London: Puffish Classics, 2000), I.i. 10. John Lackland, Piers Plowman (London: Puffish Classics, 1996).

Reporting Practices And Ethics Paper Essay

As you visit a medical clinic or hospital you may have concerns about the medical care you will receive. You would hope that you will receive fair and ethical treatment from the staff. It is the responsibility of the staff to do the best job possible to service not only the paient but also the employer. There is a need for an ethical foundation, especially in the health care setting. According to â€Å"Bringing Ethics And Integrity Into Focus† (2012), â€Å"Patients and family members desire high quality care, patient safety and the latest medical technology. But, ultimately, trust in the integrity of the caregiver is the foundation for their peace of mind.† Elements of Financial Management Financial management is vital to an organizations effectiveness. Financial management consists of four elements. The financial manager takes the necessary steps to identify and organize the organizations objectives. This is the element called Planning. Controlling is when the financial manager ensures that the plans set by the organization are being followed properly and efficiently. The financial manager then makes the decision of how to use the resources of the organization to carry out the plans that have been established. This is where the organizing and directing comes in. The last step that the financial manager makes is the decision making process. This is where the financial manager will make informed choices through primary tasks of analysis and evaluation. Accounting Principles and Financial Ethics Standards It is very important that accounting and financial professionals abide by the ethical standards that regulate what kind of business is conducted, how they use their skills and who they serve. This is called Gernerally Accepted  Accounting Pricinples. Ethical standards are determined largely by professional accounting and finance organizations and the Financial Accounting Standards Board. Accountants and financial professionals must continue their education and practice the ethics that prepare them for their positions, and they must also continue that education by learning new information that can affect their practices. Accountants must be objective, avoiding conflicts of interest. They must not, for instance, perform accounting services for firms that they have a vested interest in. When working with a client’s financial information, financial professionals have access to a great deal of personal information. This is not only limited to financial information but also includes the names and contact information of employees as well as the names and locations of firms with which the company does business. Financial professionals are required to keep that information private except when ordered to disclose it by a court of law. Keeping information private is an example of an ethical standard. Another example of ethical standards of conduct and financial reporting practices would be the company Enron. Enron is a company known for it’s ethical scandals. Enron was unethical due to the fraud that was committed by it’s top executives. On paper the accountants made Enron more powerful than they appeared. Subsidiaries, known as special purpose entities have a single purpose and it was not necessary that they were included on Enron’s balance sheet. These subsidiaries were used to hide risky investment activities and financial losses. (Folger, 2011). It was later determied that Enron assets and profits were inflated, and even fraudulent and non-existent. Enron was one of the worst accounting scandals of all time. Conclusion With the Enron scandal, organization ethics are more important now than ever, but not only does it make a businesses practice sound, it also allows the employees of the organization to go by a higher standard of integrity in their daily functions. It is more critical in health care settings than any other environments that there is an ethical foundation. It is important that health care staff conduct themselves with integrity, honesty, and respect for others and health care organizations must adopt standards of professional practice and having ethics is critical to the care patients  receive. . References Bringing ethics and integrity into focus. (2012). Retrieved from http://www.healthcarefinancenews.com/news/bringing-ethics-and-integrity-focus Folger, J. (2011). The Enron Collapse: A Look Back. Retrieved from http://www.investopedia.com/financial-edge/1211/the-enron-collapse-a-look-back.aspx